10x Your Team with Cam & Otis

Ep. 45: Is Your Information Safe Online? - Zach Rivera

June 03, 2020 Camden and Otis Season 1 Episode 45
10x Your Team with Cam & Otis
Ep. 45: Is Your Information Safe Online? - Zach Rivera
Transcript
Otis McGregor :

Hey, welcome to the Cam & Otis Show. This week's show, we're joined by Zach Rivera, former Green Beret who's taking his skills to the internet and helping protect your information, our information, our personal information out there on the internet, with a business called 360 privacy. It's really an interesting show and understanding how he's taken his skills from growing up on a farm to failure to get into Special Forces initially, and using that to build the business and make it a successful business. And a lot of fun, and quite frankly, some some scary stuff when we talk a little bit about the dark web. But it's great information and something we all should be aware of and where our personal information is, and the organizations that have our personal information and what they're doing with them. So hopefully Enjoy the show. If you do enjoy the show, we appreciate your support, we would really appreciate your reviews and comments and you know if you if there's something you'd like for cam and I to look into and talk about and have somebody to have as a guest on the show, shoot us a note, let us know. And yeah, we really appreciate you taking the time out of your day. Whether you're multitasking or focusing just on listening to the show, we can Oh to show we really do appreciate. And I'd like to give a shout out to a new business called birbee to online virtual fundraising company that helps all these nonprofits who can't can no longer do golf tournaments, can no longer do galas and gatherings, that verbiage is figured out at crack the code on how to still have that fun that that is paused Have that and raise money to support your nonprofit. So if you're looking for some thoughts and ideas and want to learn more about Verde, go to verde.com. It's V iR dash b e.com. Now here's Cameron Otis with the show. Hey, if you haven't tried CBD, as a product to help you with those aches and pains and sore muscles and arthritis in your joints, it's time to do that. And one of the products that I'm a fan of and I've been using now for for just shy of a year is mash. It's military and athletic strength. hemp oil is a high quality cannabinoid that they put in the in the product. And what it what it does is it helps mitigate pain mitigates swelling and and rejuvenate some old crusty joints like I have a neck surgery last year. I've been using it as part of my recovery plan and ongoing maintenance plan, if you will, so that I can continue to do what I love to do, which is get up and workout every day. And mash has been a big part of that ongoing path that I that I enjoy, and enabling me to continue to work out like I like I love to do. So check out mashable.com if you're a veteran or first responder, you can get a heck of a discount. So go to mashup.com Way,

Zach Rivera :

way.

Otis McGregor :

Way Welcome to today's show. Today we have a new business associate you friend, you know, whatever category you're going to finish into a Midwestern dude that I've met. That's also happens to be a special forces veteran. Zach Rivera, Zack, welcome to the show, man.

Zach Rivera :

Yeah. Thanks for having me, Otis. Appreciate it.

Otis McGregor :

Yeah, it's great to have you on. I always love having another member of the regiment on with those to chat about various experiences. Although yours are considered I went to the last hard class, I know that your experiences are probably much different than mine. And speaking of that, I'd love to just kind of jump into some. That's always one of my favorite things to ask fellow members of the regiment is, is What's that? What's that one skill that you learned in SF that you're now applying and

Zach Rivera :

I would say resiliency failure is okay. As long as you learn from it. And NSF specifically for the training right they beat us into the ground, too many Make us fail, and to see who would quit with failure in applying that, and this, especially right now, you know, COVID I hate saying the word anymore. But it's it's a tough time. You have to be resilient and drive through that failure and keep going.

Otis McGregor :

That's awesome. And, and because I know I know a little bit about you, I want to, I want to dive into that that F word, which I don't particularly care for. There's two of them feelings and failure. I hate both of them. But the one I want to talk about right now is failure. And, and you went you got the opportunity to go through selection twice. Is that right?

Zach Rivera :

Yes. Yeah, I loved it so much. I went there. I

Otis McGregor :

mean, not many people get that opportunity. I mean, that's, that's pretty cool. So what happened? What happened round one that was caused you to not meet the standard, if you will?

Zach Rivera :

Yeah. That's it. Great question. complacency was the biggest thing. I was a very young man. I was about 2122 years old. The first time I decided to go to selection, I was actually a support guy and tucking your lovely group right there second battalion my old bunch of SF guys. Was it awesome? Bravo Company is was attached to so I want to start diamond people out there still around, but we were in Iraq and the team that I was working with, they thought that I had what it took. And naturally there's not a lot of places to rock in Iraq. So I did what I could or what I thought was enough. And all the advice was Hey, just don't quit. Just don't quit. Keep trying. Right? So okay, that's Yeah, that's it. That's all I need is to not quit. So I drove forward and I went to selection after I came back from the deployment went in July, which is probably the funnest time to go to selection. North Carolina. And it was brutal. It was insane. Even after coming back from Iraq, he and I survived two weeks before the end voluntarily withdrew me. I didn't quit. But I was too slow. I was behind the pack said, you're done, go home, train some more, come back and went back with some pre mission training went on another deployment back to Iraq. Now this time I was up north and Kurdistan lovely place, and I was able to rock a little bit more. Fortunately, I've worked out for about three, three hours a day, at least doing different rocks, runs, weightlifting, functional fitness, if you want to call it that. I prepared myself for the following July to return to selection and had just a great experience that time around. It was still challenging, but I survived that a lot better.

Camden McGregor :

So Zach, one thing you mentioned was about how they when you go through courses like that. It's really you know, they want You to fail, but I want to see how you feel and how you react to that. So in your opinion, how do you distinguish between failures that are catastrophic in the sense of, you know, missions over we're done? Or you know, I can't stay here anymore if you're getting kicked out, or something that's more just Okay, get back at it and go, go hit it again tomorrow morning. How can you distinguish between? Yeah,

Zach Rivera :

that's great. I think it depends on the environment you're in. So if we look at selection in general, or the Q course, a catastrophic failure with the physical one, where you can physically no longer go and it's not safe, right? You're You're endangering yourself and others. And if we take a look outside of selection, say, Hey, you know, the business world, a catastrophic failure would be something that is endangering your livelihood and your job or the company's reputation and the future of them having revenue. So, you know, small failures outside of that are very acceptable in my opinion. As long as you can learn from it, and I think that ties back into leadership, giving you the opportunity to fail, but also having that safety net up, where, you know, if you fail, it doesn't mean the whole world's over and the company is going to tank and you know, you're gonna freakin shoot somebody in the back of the head or anything crazy like that,

Camden McGregor :

you know, I think to me, it's something that, you know, I've experienced with entrepreneurship, it's almost like, and, you know, a good leader does this ahead of time not to pat myself on the back, I don't want to do that. So I won't use myself as an example anymore. But you you want to be able to look at the, you know, five pieces or the 10 pieces that are critical to the success and then as long as those aren't failing, then you're okay, and you can move forward and learn from those mistakes, you know, on the second round on your business. It's it's difficult sometimes to separate those because it can hurt your feelings a lot when things go wrong. You know, when you get punched in the gut a few times by different companies you're working with or you know, people you're working with people you're trying to partner with sponsors, anything like that. You can get punched in the gut all the time. But as long as you recognize that that's not actually hurting your product, what you're actually selling and just kind of remember what you're selling and make sure that that's the piece that's still coming through there. You know, don't worry about all the fancy stuff that you that you're trying to sell on top of it to look nice worry about, okay, we're getting them to from point A to point B. As long as we do that, it's okay. You know, we'd like to have AC on the bus. But, you know, if it doesn't work, it doesn't work. We're still getting up the point.

Zach Rivera :

Yes, absolutely. I think you're spot on with that.

Otis McGregor :

Well, and as I was about to take, take a sip of coffee, coffee. I thought you were going for that. But, you know, I was just thinking. The lesson learned there is, is it's you had an objective in mind. You had a goal in mind, and you stayed the course. Now, another way of looking at it, I like to talk about is beyond the goal is an outcome. And what's that outcome that you want from that goal? And because it's that outcome, you're allowed to take multiple paths, just like in the military, when we're doing mission statements. And we have an end state, we know what the end state is. We have a plan to get to that end state. But we also know if we're clear on that end state, what we can do, we can take alternate paths to get to that end state. And that's a that's a great way to look at it. And allow yourself to focus. Where else have you? I mean, I'm sure that that that kick in the gut from not making selection not being being asked to take a time out from selection is tough to replicate. But I've yet if you run across in the other walls that have caused you to do a reset,

Zach Rivera :

yeah, tons of times. And I think importantly, back up for a moment and look at what you just said, notice that we made that plan. We had this design route, and it got to this end state, but how often have you seen that That plan actually go through 100%. Like this is, you know, this is the plan, we're going to stick to it and no deviations throughout the road to success. Personally, I haven't seen that happen, but maybe a handful of times and they were small, very controlled environments. So I think that's, that's huge to understand that once the, the feet hit the ground, whether that's in the military or business or friendships, relationships, things are going to change and being able to adapt and have also secondary plans. To get to that end state is very important. So planning, even for your goals. Huge, definitely underestimated, yeah. No, but

Otis McGregor :

one of my favorite quotes. Mike Tyson, everybody's got a plan until they get punched,

Zach Rivera :

punched many times and it goes right out the window.

Camden McGregor :

I'll put my play on that for my engage reference I was building to is everyone has a plan until the eight year olds start running around. And because I've been doing engagement While I miss it a lot right now, you know, coaching little kids rugby, we haven't been able to be out there in a while. But it's one of those where I would write these huge practice plans to go through all of this stuff. But then what's the real outcome? Yeah, I want to learn how to pass. But the outcome is fun. They need to be running around, and they need to be having fun. And that's really it. And if you get in there as a coach, and you're too focused on skills, you're going to lose your kids. Because you have to be able to recognize that they're not having fun with their situation. Now, not everything's fun, you still have to learn stuff, you know, we're out there to learn. But you also have to realize that if they don't have the energy for that today or more, so they have too much energy to sit in line and learn drills, then you have to be able to have that flexibility and move on and get your again tying going back to the accountability and transparency of it is you have to be able to have your team on the same page. That's that's where the big differences and if you're, if you as a head coach out there to take my coaching example, if you're out there as a head coach and you and you understand that it's really just all about having fun. Do you have a coach out there who is just drilling the technical side and just ruining that kid's day, then you're gonna be you're gonna have problems in the organization, you know, you're gonna have 10 kids that wind up hating their practice, and don't want to come back out because you forget what your outcome is. And you wind up working around it.

Zach Rivera :

Yeah, that's that's hundred percent accurate. And that tied into things in the military. You know, I mean, it wasn't kids. But it wasn't the same thing happened in the military. And it happens in the civilian world and happens in everyday coaching and mentorship and leading teams, those different distractions that gets you away from that and the ability to not adapt or the lack of ability to adapt really. But yeah, well I'll back up to answer your your question about us. I think we got off on a cool 32nd tangent, no big deal. Love it. Definitely love it. Words. But yeah, challenges, adversity, right. I've come across a lot of barriers. Everything in the military, through now my life as a civilian When I was in the queue course, funny story, I had a bit of a smart mouth. You know, you mentioned the quote, everyone has a plan so you get hit in the face. I got hit the face quite a bunch quite a lot. I like to think it wasn't my fault is because I, you know, nice hair and everybody was jealous. But there was a couple times where I put myself in a situation. One time I was in language school. And I had broke the entire left side of my face. And I had to I had to get recycled. I was in medical for a few months. Some surgeries, just came back started language school, and my mouth got me in trouble again, young dumb out of control kid. And I was hit with a beer bottle on a nice Saturday morning 10am minding my own business. So I thought, but I broke my jaw that time. So now instead of recycling because I would have been done. I continue to To learn Arabic with my jaw wired shut for two months. My Arabic has never been the same. But it was it was a you know that resiliency to drive forward even even with something like that. And, you know, really counter those situations all the time where there's something that challenges us whether it's training a team or, or what have you, but yeah, funny story. Yeah, yeah.

Otis McGregor :

Well, have you learned that lesson? zoom, I'll still get you in trouble.

Camden McGregor :

Just with the wife and the kids. Now, I've gone out a lot. My old days, I learned a lot of lessons early. That's part of that failure, but adapted. I'm good now. You know, you've got me thinking of almost one of those where it's as much as somebody else hit you in the face, you kind of put yourself in that situation, one of those where if you really step back, you start looking at the big pictures. I yeah, you know, maybe maybe I should, maybe I should have done that. Maybe I should have done this. You know, sometimes it's good to get hit in the face, I guess. Right.

Zach Rivera :

What was I talking about? There was a gentleman I think it was my friend Steve was He was on LinkedIn the other day was talking about invincibility, or maybe it was her, one of them. Anyway, we got talking about invincibility and how we felt when we were young. You know, and I definitely had that mentality that I was undefeatable. And I could do whatever I wanted. And that mentality led to some, some huge mistakes. Fortunately, I was young and in America and it didn't damage anybody other than myself.

Otis McGregor :

Yeah, that's a that's a natural thing, though. We, for some reason, we have a invincibility feature in our in our head. And then there's there's things that happen in life, either over time or an incident that changes our our idea or our thought. And did you I'm curious, you know, did you transition or did you get hit with a two by four quite literally, to learn that you weren't invincible? I

Zach Rivera :

think it was still a transition afterwards. Right now. Surely when your mouth wired shut and you're trying to learn a second language, you're going to have a bunch of thoughts run through your head, what the hell did I do to get myself in that situation? But still that that takes time to unlearn those bad habits and learn new habits and really change your, your entire mentality. And that I think those those mistakes and me taking that time to reflect, really put me into a great position to to grow as a young adult and, and become a better person overall. And a more patient person, honestly, now, take a second to think pause, respond, you know

Camden McGregor :

that that was actually my question because I have a couple buddies who just in in rugby have, you know, broken and john had it wired shut for a while, and that's the consistent story I've heard from them is that they're so much quieter afterwards. They know when to shut up now. And they they realize, you know, it's like, well, I'm a mouthwash chef for three months. And if you just sit there and look at people, they just keep talking. Yeah. And you can learn so much about someone if you just sit there and look at it because Just keep talking and keep talking.

Zach Rivera :

Oh yeah, it's a fun game to play when that awkward pause comes up. And especially in the world of sales, right, because salespeople love to ramble. If you just be quiet for a second, they're gonna break the silence, they're gonna say something and now you can understand something more about them instead of just showing up and throwing up. So it sounds like

Otis McGregor :

the prescription for American males about 22 to 23 years to get break their jaw and wire their mouth shut for three months, and then they they can reflect and become, you know, make better decisions. Is that what you're saying? Okay, that's what that's what I just heard both of y'all say.

Zach Rivera :

I think so. Yeah, I think you know, Hey, everybody. Back up a minute. Hey, there's

Camden McGregor :

their job broken at least

Zach Rivera :

one you should at least get getting hit in the face teaches you a few lessons. I should say everybody gets hit in the face yet my lord girls in the face I'm gonna hit you back. But there's definitely benefits that come from it and you're not indestructible But you're not extremely fragile either. That's

Otis McGregor :

you just reminded me of, you know, doing my doing my combat as when I was back at group and that was one of the things that my good friend Mike pick when he was teaching us, Mike, Grandmaster of American kempo. And what an honor was to have them come down and train with us all the time. And he was adamant about No, no gloves, no pads, nothing Bare Knuckle practice. And let me tell you, you get you, it's a great thing to learn. And there's a lot of analogy to that, in that you get punched in the face and you know, well that hurt. But now I can still move forward. Now just like selection that hurt but I can still do it again tomorrow that, you know that that that sales call went like crap, I can change this and still do it again tomorrow. It's a great analogy. If you think about it, you get smacked in the face. You realize it didn't feel good. But you can still go back and still function and still carry on. And I think that's a that's a great thing. And I want to I want to shift to something your farm life growing up on the farm because I, I always find this interesting because there are some core traits and I'm just curious if there's a trend here. So what what traits did you learn being a farm boy, that if carried through to, you know, through the military and now into business?

Zach Rivera :

Yeah, I think I think you're onto something here. And I was clarify, just for everyone listening. You know, I didn't grow up on a big huge wealthy ranch. Not there are a lot of them out there anymore. But I was I was more of the family that worked for the farmers. They were all my neighbors. We lived out in the middle of nowhere. And it was just something that we did I think I started when I was 10 years old. My mom signed some paperwork and I made $4 an hour. That was great. But that that hard work, and then, you know, that just carried on, I learned from a very young age that you have to wake up early, you have to get out there, you want to make some money, especially without an education, you better know how to work hard. And those, those a lot of people that quit, and their parents enabled them to quit. Nowadays, you know, here in Illinois, you can't be I think under 14 or 15. And work in the fields, because we've had so many people get killed from usually it's electrical things from the irrigation systems and what wet soil You know, there's many, unfortunately a few deaths. But back then there was no safety things just went out in the fields. And we worked all summer long. And it was a it was a great opportunity to really instill some sort of

Camden McGregor :

traits in me and I think that those helped build the foundation that took me through the cue course not just with walking but with the mentality to be resilient. Then also looking at how I transitioned out, and I went to sales, sales, you have to have this entrepreneurial mindset, right? And you have to be able to keep going, you have to have the stamina, you got to have the ability to take the hits, and keep pushing forward. You know, you you mentioned something there that I'd like to dive in on a little bit. Because I've been I've been referencing it for a while I'm almost done with the book, dads, I can make other references. But I've been reading grit for a while. And one of the things I talked about there is passion, perseverance, and all these types of factors that help to instill how to identify people that are successful, and that most people who are successful have these types of trades. And one of the ones that are talking about when they talk about parenting for grit is the idea that everyone needs to have some sort of extracurricular activity, whether it's working, athletics, whatever, and then the inability to quit and that's where it comes from. Because if you have the inability to quit, helps teach you that resiliency over time. And so I when you said that the people Parents were allowing them to quit that was a red flag to me that it's like when you allow that to happen, then you're allowing them to move away from skirt away from their commitment. And instead, when you're young, you need to be teaching that kind of commitment of you have to go out and you have to finish all these types of things. Because there's really not that many other ways that you're going to get that type of commitment and resilience, you know, extra curricular stuff like that.

Zach Rivera :

That's huge. I do the same thing with my children, what you just tapped on, right build up that resiliency. So like, I put them in situations, safe situations, but where they have to push themselves with a mental challenge or physical challenge. And they're young I know their limits, but they don't know their limits quite yet. Or they want to be you know, sticking their hand out there to help me while I'm, you know, I'll help you a little bit here, but you got to help yourself. You can't quit, you know, just you got to push your bike up. Keep going over that next hill. You got to keep walking, you got to keep moving. You have to climb that rock, you know, you can swim without those floaties Believe in yourself. But yeah, absolutely.

Camden McGregor :

You We've touched on that before. That's the idea that what we view, you know, every single person, what we view as within our region, when we view is within our capability in the big picture is so much less than what our real capability is. And you have to kind of break yourself out of that mold to recognize how successful you can be, you know, how strong you can be, and all that kind of stuff. Yeah, I know. I know. My dad definitely is 100% of swim or die, swim or die type teacher, but hey, it works. Right? Because you get in there and you got to be resilient. You got to learn what to do. And you got to bounce back. Yeah,

Otis McGregor :

absolutely. You know, so if you quit panicking when I threw you off the dock and like you were realized you could have stood up so well, yeah, that's that's a that's a great thing that you think about it and you know that that continue to push continue to believe you learn that to believe in yourself that you can try something. And I think that's, that's what you're experiencing right now. Right. You left the military How long you been? been out of the military

Zach Rivera :

three months? I've been on three

Otis McGregor :

months. Wow. So you're an old veteran.

Zach Rivera :

So the story goes.

Otis McGregor :

Yeah. And you've you've dived right into business. And and in that in the more what I think is a harder part in business, especially as a military transition, because, you know, in the military, what do we have? We have everything. You'd never run out anything we play, you know, we play the scarcity game, but you never run out. There's always more there's always another dollar. There's always another book, right? And never run out. Now you're in business and everything is finite. there there's only so much money. There's only so much this only so much that so I'm curious, you know, in this transition, what's, what's the resiliency this drive is driving you in this new business.

Zach Rivera :

Yeah, you know, if I take a step back and I look at My transition transpired. So I took about a year away from the team. When I when I came back my final deployment, I went through this long self discovery phase. And I had a bunch of nonprofits help me out. It was a great experience. But they helped build up this found those nonprofits that

Otis McGregor :

give those nonprofits Yeah, give those nonprofits honor

Zach Rivera :

foundation. If anybody hasn't heard of them. I recommend you look them up right now and help them out there. They were the most impactful part of my transition and helped me significantly. They are huge anyway, besides them, it was elite me, another great person, another great nonprofit, military talent partners, partners with Natalie l Vario. She's huge. American corporate partners, I got on board with them as well. And then there was a series of different mentorship coaching and self drive that I took with different people as well. But yeah, it was it was huge in the communities growing. Anyway, back to what I was saying the The nonprofit's that build this foundation. And without that foundation I probably would have quit and became a copper or something by now Not that there's anything wrong with a cop but that doesn't fit my personality traits in my, my characteristics what I learned about myself. So now even with the struggle, right because I exited right in the beginning of COVID, which was awesome you know, there's a lot of challenges, there's a bunch of freakin challenges and selling is extremely hard. You have to you have to be very different unique about it, especially if people look at your product as a as a want not a need, even though I see it as a need, you know, helping them see it as needed is challenging. But anyway, you know, I would have quit had it not been for me having that foundation, where I realized I am one entrepreneurial, but two. I'm extremely sales focused, business development focused, that is my personality type I I would not be happier doing anything else. In fact, you know, this is Probably the one of the most stressful jobs out there working at a late phase startup in a sales position that is selling a product people don't know about in a world that's struggling. And you know, it's difficult there wasn't a created system here. I came over and I'm creating the system. But it is not stressful at all. I'm the most relaxed I've been in my entire adult life and my wife sees it the family sees it. They don't know what the hell is going on. They don't know how to react. Dad let me have ice cream all the time. This is when you're making jokes.

Otis McGregor :

So what why are you Why are you in a less? I mean quite frankly and I think you talked around it but you didn't come right out and say sales is a stressful position. So what our Are you able to be in this what what most people are like super every every sales guy I've met, even the goodness They carry a lot of stress because they they're thinking they got to hit their numbers, and they got to do this. And they got to do that. And so what what's your secret? How are you staying calm through the sales storm?

Zach Rivera :

I say my background had a big part to do with that, right? So instead of significantly less stress, the stress is still there. But it's nothing compared to what it was like, on all of those fantastic deployments. Like, no one's going to die today. If I don't sell, nothing's gonna happen. I still have food in the fridge and being around the table. Lights on at the house, everything's great. But, you know, outside of that background, I leverage my network. I have coaches, I have mentors. I have a strong support system. I'm able to go into different rooms where I'm now not the smartest guy and I'm able to leverage all of that knowledge, build relationships, and redefine my personal brand. And Dr. Ford With all of that experience and all of that knowledge that I gained from everybody else, and it's it's just I'm not alone that's the biggest thing I'm not alone

Camden McGregor :

you know one thing you touched on that I think I'll kick myself we didn't dive into a little bit more exciting it's a fascinating type of area is on the marketing side of the want versus need and how it's just a very different side of the marketing you know, I would have an agricultural background not trying to sell people food it's easy Hey, do you eat I got food for you. Very very simple translation Hey, you had bell peppers I grew bell peppers. Let's go but it's it's a very simple conversation but what you're talking about there is more of the want you know, it's it's the icing on top of the cake and all that. So I like I would love it if you could dive in a little bit more about trying to sell as a as a want versus a need or trying to convince people that it is a need and not just want

Zach Rivera :

Yes, I think that's the big big problem. Right? There's a lot of people view it as a one where it doesn't need so what the companies it's 360 privacy, and we remove people's personal information from the internet from people find our sites and aggregator sites. So unless somebody has been targeted, harassed, extorted, stocked, spear fished any of these different variations of attacks, then they see it as I don't need that. I'd like to have that. But I don't need that. That's like saying, Well, I don't need locks on my doors because no one's broken. There's the same kind of concept. Right? And so having them understand I'll go Yeah,

Otis McGregor :

I mean, we A lot of us a lot of us grew up in neighborhoods were Yeah, you didn't lock the doors right. But until until somebody

Zach Rivera :

didn't windows were open door to

Otis McGregor :

somebody got something stolen, right. It's like everybody locked

Zach Rivera :

doors, right? Oh, yeah. Yeah, especially right here. In the middle of nowhere, nothing was locked ever. But that's that's not the way the world is now, especially with personal information on the internet. And so helping people understand that, what the problem is and how the problem developed is huge. So there's literally everybody out there selling you know, Otis cams, personal information. Florida DMV, not that whereas in Florida every state does but I think Florida DMV made the most money last year selling personal information, it was almost about just under $80 million. So everybody from the shopper loyalty card to the people you pay your bills through to your your DMV to the places that run your credit score there. So they sell your information quick, fast in a hurry. And they they make a lot of money off of this the way they make most of their money. It's not by saying hey, subscribe to our service and we'll tell you what your credit score is. So hey, subscribe to our service, fill in some more information so I can sell it. But understanding that that information, all of this, your social security to your assets, even the things you keep it on trust that you think aren't attributable to you. Especially if your trust isn't in your name. They're all tired. To you, and they're all on the internet. I can go online right now find out, you know what Otis is mortgages, who it's through what his taxes are. And his social security number, his phone number, his wife's name, his mother's. Last Name the street, you grew up on all these things and build a very sophisticated attack to you. And I think most was it. social engineering cost us about 2.3 billion just in businesses every year.

Otis McGregor :

That's the revenue Anyway, I'll stop there generating off of personal information. Is that

Zach Rivera :

that right off of social engineering? Wow, just in businesses, you're looking at 2.3 billion, I think. A couple years ago, 2018, there was about 13 million money $30 million that was taken from Americans, and about 600 billion in losses. I'm sorry, it was 13 million Americans affected and 600 billion in losses in 2018. Oh, like,

Otis McGregor :

you mean, like in fraud cases where they're, they're in fraud

Camden McGregor :

cases. Okay. Yeah. So, so not just businesses, but every America. So one piece of that. And I would want to, of course, get into more of the, you know, how you go about it, and how that how your business works in that sense. But one thing that it has me thinking right away, is because I'm all about incentives, that's my favorite buzzword is when you have something that big of a market, is it? Is it something that in your opinion, that you can successfully, I guess, fight in the way that you are? Or is it something where it's more so needs a little bit of reworking, like just as a for instance, you know, if there's, if my data is worth $10,000, and they're out there selling it, you know, can we work a system, you know, you sell my data for me, I get $5,000 out of that we split the difference, or you know, you don't I mean how it's it's something where it's so entrenched in such a large system. Do you think Get something where you can successfully intervene inside that business. Yeah,

Zach Rivera :

we have successfully intervened in that business. The trick is, well, there's there's two different verticals in there. Right? There's there's the public information. And there's the law enforcement side. So naturally, we don't interfere with law enforcement side, because that's going to be used to catch some very bad guys. But the public information until there's some, some regulations put out by our government. We're not going to change anything, the companies aren't going to change the way they handle our privacy information. Even with what's going on right now. They just notify you. All they have to do is notify you what they're doing with the information you have to blast off on it. And everyone clicks, accept, accept, accept, accept, acknowledge, acknowledge, no one cares.

Otis McGregor :

But yeah, who else is gonna read all that? room, I can tell you that

Zach Rivera :

now. A lot of people and even the places that sell this information, if you know, Otis wants to go on Take it down, they're gonna make you pay for that. So they're gonna make money either way. And that's where we come in. Because we're able to do that we have some high speed avenues of approach to get in and get this information down very quickly. Sometimes the shortest 24 hours, typically no longer than 72, depending on the website. And that's very effective. And that's why we have to run this daily. Like Kevin, you touched on it, right? what's what's effective. And essentially, as soon as you remove this information, somebody is going to repost it, or you go back out and you get a new Kroger's shopper loyalty card or renew the registration on your car. It's repopulated, so then we have to take it back down. So we scrub the information, personal information and look all over the internet daily. And we're constantly building our site bank to where this information is

Camden McGregor :

at. So we kind of touched on this as as this grows and continues into the future. Do you think it's something where where your business can be able to come in and continue on Do this and, you know, put put a dent in does that that side of things. And until there is some sort of, you know, more like legislative type changes? Or do you think it's something where really, you know, this is the solution. This is the long term thing where it's people are going to wind up, you know, whether it's you or another business paying for this and being more proactive on it and treating it as a need, not a want. Right? I think there's this is a little bit of both, like, this is what you have to do until there is regulation out there. But even afterwards, if somebody can make more off of selling your information than what the fines are, I think right now, California, the California Consumer Protection Act, for every incident of a breach where information is taken out and violated, it's 70 $500. So if the company has, you know, several hundred breaches, that's a lot of money.

Zach Rivera :

But, you know, eventually they'll start getting that under control, and there'll be more regulations and more states, but that are They're just going to change the name of the game at that point. So our business model has to change as more legislation comes in. But hopefully I answered your question. I feel like I went off in a different angle.

Camden McGregor :

Yeah, no, I mean, I was gonna say on that, as you know, runs and we were talking about with Devon, about policy, and how policy it can be, can wind up being really ineffective? If it's not geared properly? No, doesn't use the proper language like that, like we were talking about farming. Now you could say, well, I'm gonna help family, family farmers. Well, my family farm works for Tyson, what do you do now? Like these type of these type of issues, and I can totally see how, especially in the technology side, there's so many different examples, but I can, I can assume that, what from what you're talking about. It's such a deep round of the language barriers and all this type of stuff to where the policy is really, really lagging behind even worse than other technological era.

Zach Rivera :

Technology has developed. It's crazy to see that spike in that rant, supposedly over the past 510 years. For the past year, and legislation, you know, regulations, how fast that those come on board, how fast those changes, it's the two are not parallel at all. So yeah, there's this solution, in my opinion, is the best solution out there. And there are competitors out there, I laughed because I looked up their employees, and where they keep the information. So you know, Ken goes online, he says, I want to remove this stuff, and you pay somebody, you know, their their rate. One, they touch, maybe 60 7090 websites, we touch over 250, but also, that employees in India, and Russia and Iran, and their servers are in the cloud. So now your information is back in the cloud, which is able to be hacked. So they can go online and say, Hey, this politician signed up for this to remove these things. And this is where his information is. Now let us have an expedient route to find out what's out there. Whereas we're not in the cloud. And we're not 100% automated and we're proud of that, you know, sometimes automation isn't the solution. And a white glove services