10x Your Team with Cam & Otis
How can you unlock your team’s untapped potential? Learn how to maximize your team’s performance from leaders who have really done it. From veterans, researchers, and high-powered entrepreneurs to pro athletes and CEOs of multi-million-dollar companies. Cam and Otis go through each guest’s story to pull the leadership lessons that they learned along the way. This father-son business podcast takes the philosophy of lifelong learning and applies it to leadership to help you learn how to lead a high-performing team. Otis is a former Green Beret and currently coaches high-performing business owners and their leadership teams, helping them implement Green Beret leadership principles in their business to 10x their staff. Camden is an entrepreneur and coaches rugby at the developmental and collegiate levels, and he coaches college athletes through the transition to life after sports. With two different generational and professional perspectives, the father-son co-hosts mix old-school wisdom with new ideas, which creates a unique dialogue with the guests. This show is made for lifelong learners who want to solve problems and make an impact!
10x Your Team with Cam & Otis
Mastering the Customer Journey - Katie Smith | 10x Your Team Ep. #420
In this episode of 10x Your Team, Camden and Otis McGregor are joined by Katie Smith, the Queen of the Customer Journey, to explore the art of transforming chaos into strategic success. Katie shares her insights on crafting tailored marketing strategies that align with company goals and foster strong teams. With a background in environmental science and psychology, Katie's unique approach empowers businesses to connect with consumers and promote shared values. Whether you're a startup or an established company, this episode offers valuable lessons on driving sustainable growth and creating meaningful customer experiences.
More About Katie: Katie Smith, known as the Queen of the Customer Journey, is a visionary marketer dedicated to transforming chaos and stagnation into strategic success. Her approach empowers businesses to connect with consumers, promote shared values, and be a force for good in today’s world. Based in Livingston, Montana, Katie infuses her love for adventure and public lands into her work.. With a background in environmental science and psychology, Katie’s unique journey from outdoor guiding to a Masters in Public Relations led her to found Wild Path Consulting, where she assists rebels and disruptors in bringing their business visions to life Dedicated to providing the best experience for the customer., Katie crafts tailored marketing strategies that align with company goals, fosters strong teams, and drives sustainable growth.
Chapter Titles and Times:
Introduction to Katie Smith [00:00 - 05:00]
Overview of Katie's background and expertise
Introduction to the episode's themes
The Art of the Customer Journey [05:01 - 15:00]
Katie's approach to transforming chaos into strategic success
The importance of aligning marketing strategies with company goals
Connecting with Consumers [15:01 - 25:00]
Strategies for promoting shared values and building strong teams
Insights on creating meaningful customer experiences
Driving Sustainable Growth [25:01 - 35:00]
Tips for fostering growth in startups and established companies
Katie's experiences with Wild Path Consulting
Lessons from the Outdoors [35:01 - 45:00]
How Katie's love for adventure and public lands influences her work
The role of environmental science and psychology in marketing
Closing Thoughts and Takeaways [45:01 - End]
Final reflections from Katie and the hosts
Key takeaways for leaders and marketers
#10xYourTeam #CustomerJourneyQueen #StrategicSuccess #MarketingWithPurpose #TeamDrivenGrowth #CustomerExperienceMatters #SustainableGrowth #ValueDrivenMarketing #LeadWithStrategy #ChaosToClarity
Katie Smith
LinkedIn: https://www.linkedin.com/in/katiesmithwildpath/
Website: https://followthewildpath.com/