10x Your Team with Cam & Otis
How can you unlock your team’s untapped potential? Learn how to maximize your team’s performance from leaders who have really done it. From veterans, researchers, and high-powered entrepreneurs to pro athletes and CEOs of multi-million-dollar companies. Cam and Otis go through each guest’s story to pull the leadership lessons that they learned along the way. This father-son business podcast takes the philosophy of lifelong learning and applies it to leadership to help you learn how to lead a high-performing team. Otis is a former Green Beret and currently coaches high-performing business owners and their leadership teams, helping them implement Green Beret leadership principles in their business to 10x their staff. Camden is an entrepreneur and coaches rugby at the developmental and collegiate levels, and he coaches college athletes through the transition to life after sports. With two different generational and professional perspectives, the father-son co-hosts mix old-school wisdom with new ideas, which creates a unique dialogue with the guests. This show is made for lifelong learners who want to solve problems and make an impact!
10x Your Team with Cam & Otis
Software Doesn't Solve Problems, People Do - Jason Kramer | 10x Your Team Ep. #453
Ever wondered why your CRM system isn't delivering the results you expected? In this conversation with Jason Kramer, founder and CEO of Cultivize, Cam and Otis explore the often-overlooked human element of customer relationship management.
"Software does not solve any problem at all," Jason explains, cutting through the tech hype. "It's the people that are understanding how to use the software." This refreshing perspective sets the tone for a conversation that dives deep into the real challenges businesses face when trying to connect marketing efforts with sales results.
From unpacking the difference between "first touch" and "last touch" attribution (a critical distinction when measuring marketing effectiveness) to explaining why most businesses struggle with lead nurturing, Jason offers practical insights drawn from his 20+ years of experience working with brands like Virgin Atlantic Airways and Johnnie Walker.
What makes this episode particularly valuable is Jason's approach to CRM implementation. Rather than forcing businesses to change their processes to fit a system, he emphasizes understanding their current workflow first: "We're not trying to change the way you do things and make you do something different. We're just trying to improve what you're doing." Whether you're struggling with marketing attribution, sales-marketing alignment, or simply want to get more value from your CRM investment, this conversation offers a refreshingly human-centered approach to technology.
More About Jason:
Jason Kramer is the founder and CEO of Cultivize, a consulting firm specializing in lead nurturing strategies and “Done for you” custom CRM implementation. With over 20 years of experience in marketing and business development, Jason has worked with renowned brands like Virgin Atlantic Airways and Johnnie Walker. He began his career as a designer, later establishing a boutique agency where he helped launch numerous small businesses. In 2018, Jason founded Cultivize to empower organizations by connecting customer data with marketing campaigns and sales activities, helping them convert leads into loyal customers. His team focuses on improving collaboration between sales and marketing, identifying warm leads, and optimizing the sales process. Jason is passionate about helping businesses grow through strategic solutions that streamline the customer journey. He lives in New York with his wife, two children, and two dogs, enjoying family time and boating on the Hudson River when he’s not driving client success.
#10xyourteam #CRM #MarketingStrategy #SalesAndMarketing #LeadNurturing #CustomerJourney #BusinessGrowth #MarketingTips #SalesTips #DigitalMarketing #BusinessLeadership #tribeandpurpose
Chapter Times and Titles:
From Designer to CRM Expert [00:00 - 10:00]
Introduction to Jason Kramer and Cultivize
The journey from design to lead nurturing
Why most businesses struggle with CRM implementation
The Attribution Challenge [10:01 - 20:00]
First touch vs. last touch attribution explained
"Does everyone buy a car anyway? Do we know it's from the ad?"
Measuring what actually works in marketing
"Software Doesn't Solve Problems, People Do" [20:01 - 30:00]
The human element of technology implementation
Common CRM misconceptions
Why most systems fail to deliver results
Building Systems That Work [30:01 - 40:00]
Understanding current processes before implementing solutions
The importance of management buy-in
Adapting technology to people, not people to technology
Creating Custom CRM Solutions [40:01 - 50:00]
"We're not trying to change the way you do things"
The process of developing tailored systems
Balancing structure with flexibility
Connecting with Cultivize [50:01 - End]
Jason's approach to client relationships
How to learn more about lead nurturing strategies
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